K Squared ConsultingK Squared ConsultingStrategy and market research for leaders in healthcare and life sciences.
You know something's missing. What you need is the read on why, and the plan to address it.
The science is strong but the numbers aren't following. Something between the product and the market is broken.
You've run the obvious plays and the numbers don't add up.
Growth flattened and the dashboards don't tell you why.
A patient, physician, payer, or consumer population you have to understand at depth.
I find out what's actually going on, then build the plan to fix it.
I seek to understand before I dive in. Digesting a large amount of information quickly is my superpower. Before I recommend anything, I go talk to the people who actually hold the answer: your team, your customers, patients, physicians, payers, or partners. I listen for what the numbers alone will never tell you.
I connect the science to the commercial reality, direct the right specialists, and hand you recommendations you can act on. You get clear direction, with a penchant for action.
Sometimes you don't need a project. You need a marketing leader. I take on fractional and interim CMO roles: senior commercial leadership by the day or the month, for as long as you need the seat filled.
As Director of Strategy Consulting at IQVIA, I led $1-2M engagements for the largest pharmaceutical companies in the world, spanning drug development, launch, and commercialization. Proven frameworks became how those teams made decisions.
As Director of Portfolio Strategy at Sanofi Genzyme, I led franchise strategy across a rare disease and rare blood portfolio, and helped integrate two acquisitions into a working commercial engine.
At the Museum of Science, Boston, I ran a full organizational assessment, built the strategic roadmap, and set the launch strategy for a major new initiative, all during a critical leadership transition.
I've designed non-traditional consumer health partnerships across NASCAR, Kroger Health, CicLAvia, the Senior Olympics, and community health programs. I built SponsorMotion, an AI-powered marketplace connecting healthcare brands with consumer event properties, to run this model at scale.
I advise AI-powered digital health and wearable startups on go-to-market, helping them find product-market fit and a commercial model that actually holds.
Cardiovascular, renal, rare disease, oncology, dermatology, immunology, neurology, vaccines, obesity, women's health, and more. Twenty years of knowing the science well enough to build the strategy around it.
I've spent my career using insights to find the commercial angle and capturing the revenue. I've sat in every seat that matters: the consultancy, the manufacturer, and the C-suite.
I read a market for the opening, then build the plan to take it, whether the client is a global pharmaceutical company, a clinical-stage biotech, or a consumer health brand trying to reach people in a way that actually moves them.
I hold a B.S. in Biology from Duke University and an MPA in Non-Profit Management. I teach strategy at Boston University's Questrom School of Business, and I run K Squared Consulting.
